#Does facebook track ip addresses how to#
#Does facebook track ip addresses install#
#Does facebook track ip addresses code#

You can't even verify your exclusion filters, because Google completely removes any IP data before it gets to your reports. The bottom line is you are not able to see IP addresses anywhere in your Google Analytics reports. So, while Google does collect IP addresses, Google doesn't provide that data to end users. IP addresses are not available in your Google Analytics reports Although the data from each user's service provider (ISP) are visible in your reports, their IPs are not. Any IP data that hasn't already been anonymized, or filtered, gets scrubbed at this point. Google Analytics data processingĭuring the processing stage, Google transfers data to a reporting database, which strips IP addresses along the way. This exclusion filter removes traffic generated by the filtered IP from going into your reports. Here's an example of an internal IP address filter. This filter prevents internal traffic from diluting their reports. Most users filter their home/office IP address out of their reporting data. These stages are where you apply your filters for IPs.

#Does facebook track ip addresses code#

You anonymize IPs by adding a function to your tracking code that tells Google not to track IP data on your site.Īfter collection, IP addresses enter the configuration and processing stages of Google Analytics. Some Analytics users have to anonymize IPs due to the tracking regulations in their area. You can anonymize the IPs coming to your site at the point of collection. Collecting IPs is a necessary component of data collection. That was my way of telling an analytics joke!)Įach one of these tracking solutions collects IP addresses. If you're super old school, you can even use urchin.js. You can also use gtag.js, analytics.js, or ga.js. Google Tag Manager is probably the easiest way to add your tracking code.

#Does facebook track ip addresses install#

There are many different ways you can install the Google Analytics tracking code on your site. The addresses are picked up by the javascript embedded in your Google Analytics tracking code. The collection stage is where Google collects IP addresses. Data collection and Google Analytics tracking code Most of us only think about the reporting component of Google Analytics, because that's where we do our work.īut, by the time our data hits the reporting stage, it's been scrubbed and processed by Google. There are four components of data processing in Google Analytics. To answer Kate's question, let's take a look at how Google collects and processes IP Data. Kate's question is the perfect topic for a video because there's often confusion around IP tracking in GA. To add an event_id parameter to the events you’re sending through your pixel, go into your website’s source code and add an event_id parameter to each of your PageView event instances.Kate, from our Analytics Course, asked one of the most common problems I hear about IP tracking in our private Facebook Group. She wants to know if she can see the IP data in her Google Analytics reports. To add an event_id parameter to the events you’re sending through the Conversions API, you can use the Payload Helper tool on the Facebook for Developers site to validate that your payload is set up correctly.

#Does facebook track ip addresses how to#

I’m not sure how to go about fixing it with this reply on Facebook:Īdd an event_id parameter to all PageView events that you’re sending from both your pixel and the Conversions API. This may cause issues with the measurement of your events as well as the attribution and delivery optimization of any ad campaigns that are optimizing for this event. Event instances sent without an event_id parameter cannot be deduplicated.

You’re sending PageView events through both your pixel and the Conversions API, but they’re not being deduplicated properly because not enough of these events are receiving an event_id parameter. PageView Event Missing Some Deduplication Parameters